Over the past few months, people have been hearing rumors of the possibility of a television made by Google, but this past week, there has been the recurrence of the idea that Google will be introducing their new televisions this month. In the article, "Want Google TV? Your Wait May Soon be Over," (see link: http://www.pcworld.com/article/195368/want_google_tv_your_wait_may_soon_be_over.html/) Jeff Bertolucci explains that Google plans to combine the two large parts of individuals' lives today: television and the Internet. "Google TV is an Android-based technology designed to bring Internet-style content, including Web search, apps, and of course video entertainment, to the bigger screen in your livingroom." This has the possibility to transform your HDTV into a large Web-surfing computer with a plethora of options and abilities at the comfort of your living room sofa. Will Google TV ultimately change viewing television and surfing the Web as we currently know it?
By Google entering the television industry, it could quite possibly have great affects on several lives of many individuals. We are already in an ever expanding technological society in which new advances seem to be made each day. There has been the invention of the 3-D Television and now a Google TV which will enhance Web-surfing. The Google TV has the possibility to have many lasting impacts for both itself and the consumer. For Google, this television will increase the amount of viewers available to see its ads, which account for the majority of the company's revenue. For the consumers, along with Google, other Internet streaming services may provide another affordable alternative to the traditional cable or satellite providers. In the article, "Report: Google Will Soon Unveil Android-for-Television," (see link: http://www.wired.com/epicenter/2010/04/report-google-will-soon-unveil-android-for-television/) Eliot Buskirk explains how Google would use its television and its ads to analyze people's viewing behavior in order to expand its market and how it would adjust with television providers to deliver video in both its Web-based format or through the traditional way of cable or satellite. Buskirk writes, "In the middle of it all, would sit Google, analyzing our viewing behavior and delivering targeted advertising... extending Google's advertising reach significantly" and "Google's work with Dish Networks shows that it's also willing to work with companies that broadcast video the old-fashioned way, through cable or satellite... Google doesn't care all that much about how the video gets delivered, so long as it gets to deliver ads and mine our viewing behavior for yet more data with which to target us with ads." As a result, Google's television has the potential to greatly impact society, especially in the ways we view television. Not only will the Google corporation benefit, but individuals will benefit by being able to fully experience the Internet and having their preference of entertainment being focused around them. Only time will tell whether Google TV becomes commonplace throughout America, but it nonetheless shows the advancements being made in the technology field.
Sunday, May 2, 2010
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